The survey, which compares the attractiveness of brands operating inwards India, was done past times TRA Research, a Comniscient Group company. LG has been ranked equally India’s Most Attractive Brand, followed past times Sony, Samsung Mobile, Honda, Samsung, Bajaj as well as and thence Tata.
In 2013 Tata build was ranked fifth, inwards 2015 it went upwards to larn fourth, as well as at i time it has slipped to 7th seat inwards the 2016 report.
The depression ranking for Tata is nil to create amongst the recent developments concerning the Group equally the study was completed inwards September, 2016, well before the differences betwixt the ousted Chairman Cyrus Mistry as well as the electrical flow interim chairman Ratan Tata were made populace end week.
However, the ranking provides an insight into the comport on on the build during the tenure of a depression profile Mr. Mistry equally Tata Group Chairman who hardly matched upwards amongst internal as well as external engagement of the high profile Ratan Tata.
“The fieldwork for the study was conducted inwards the months of August as well as September earlier the electrical flow imbroglio occurred. So the findings guide maintain nothing to create amongst the recent developments,” said N. Chandramauli, CEO, TRA Research.
“This autumn from 4th to 7th rank on India’s Most Attractive Brands listing reflects the Mistry tenure which witnessed rattling lilliputian external as well as internal communication from the as well as thence chairman,” he said.
“Communication appeal is i of the well-nigh of import of the 4 foundations of attractiveness of a build which made a dent inwards the Tata brand attractiveness ranking,” he said.
On the comport on of the ongoing populace spat on the Tata build inwards the adjacent year’s ranking he said: “If the electrical flow fracas continues, which seems very possible on trouble concern human relationship of the stances taken past times the ii opposing parties, in that place is definitely last a high likelihood that the aura surrounding the Tata brand volition lose its sheen further.”
“There was a fourth dimension when nosotros would guide maintain implicit organized faith inwards the Tata brand, at i time it seems to guide maintain lost or thence of that,” he added.
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